Privacy Policy

Equivalent DATA respects each individual’s right to personal privacy. We will collect and use information through our website only in the ways disclosed in this statement. This statement applies solely to information collected at Equivalent DATA's website.

Part I. Information Collection

Equivalent DATA collects information through our website at several points. We collect the following personally identifiable information about primary visitors: First Name, Last Name, Email Address, Phone Number, Company Name, Title, City, State, and Zip Code.

Equivalent DATA does not actively market to children, and we never knowingly ask a child under 13 to divulge personal information.

We collect demographic DATA in order to help run our site more efficiently, to monitor the level of activity on our site, and to evaluate the effectiveness of our advertising.

We collect this information through registration forms, clickstream tracking, and automatic logging files. The information is collected voluntarily.

We do employ cookies. A cookie is a small text file that our Web server places on a user’s computer hard drive to be a unique identifier. Cookies enable Equivalent DATA to track usage patterns and deliver customized content to users. Our cookies have an expiration date. Our cookies do not collect personally identifiable information.

Part II. Information Usage

The information collected by Equivalent DATA will be used for generating leads, analyzing trends, administering the site, tracking user's movement, and gathering broad demographic information for aggregate use.

Registered users will occasionally receive additional announcements from us about products, services, special deals, and/or a newsletter. Out of respect for the privacy of our users, we present the option to not receive these types of communications.

The information we collect will be used to create customer profiles based on browsing or purchasing history. We will not supplement information collected at our website with data from other sources.

We offer links to other websites. Please note that when you click on links to other websites, we encourage you to read their privacy policies. Their standards may differ from ours.

Safe Harbor

Equivalent DATA acts in accordance with the European Union Safe Harbor Principles regarding the collection and use of personal information obtained from its European Union customers. For those European Union customers for whom Equivalent DATA provides services in the United States who have questions or concerns about the use of your information, Equivalent DATA requests that you first raise the issue with your Equivalent DATA representative. If you do not have a representative or are unaware how to contact him or her, please ask for an Equivalent DATA representative via the main number.